Akira Gallery
Concept development, filming and editing for an Akira Gallery keytag collection reel, shot at different locations in Palma.
Content Creation
Akira Gallery
2023
A keytag collection and a content production brief: make the product the focus of a reel. My involvement covered the creative concept, filming in Palma and editing; this case shows how that approach came together.
Starting point
Akira Gallery commissioned a video to present its keytag collection.
The brief in context
The challenge was to give a small object a clear presence in a short format.
The approach needed to fit the young audience the brand was addressing.
My approach
I developed the creative concept, filmed at different locations in Palma and edited the reel. Movement and editing pace guided the presentation of the product while maintaining a consistent visual direction.
What the work shows
The deliverable is a promotional piece focused on the collection.
Product, locations and movement give the objects a recognisable context.
This case shows my involvement from concept to final edit within a content production brief.
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THE PROJECT / CONTEXT AND PRODUCTION
Palma de Mallorca
Akira Gallery filming took place in different areas of Palma de Mallorca. The promotional reel presents the product through a considered visual approach and creative direction aimed at a younger audience.