A market you hadn’t reached.
A design brand could introduce its collection to boutique hotel buyers, with an offer and a first campaign shaped for that audience.
// What I do
The ideal journey connects all three stages, but we can start wherever you need.
I connect your existing information with your projects and experience to identify new audiences, markets and business avenues. We prioritise those that fit and shape a proposition to explore.
With an opportunity chosen — or an idea you already have — we define who to reach, what to say and what makes your brand different. I turn that into a creative direction and a plan to act on.
I develop the concept, film and campaign content around that direction. We choose the channels to reach your audience and define how to assess the response.
An indicative guide: I interpret your business information to discover opportunities and develop creative proposals.
A design brand could introduce its collection to boutique hotel buyers, with an offer and a first campaign shaped for that audience.
The brand film or creative campaign you had kept putting off, developed into a clear concept, produced and brought to an audience.
A hotel and a design brand could create a shared experience or joint offer, opening a source of income that neither had developed on its own.
// THE COLLABORATION

I connect information from your business to identify opportunities and give your marketing a direction: priorities, audiences, collaborations and campaigns with a purpose.
Explore opportunities
We start with your idea or a brief. I develop the concept, story and creative direction, and can produce the audiovisual campaign with the team the project needs.
Shape an idea
I take care of your day-to-day marketing: identifying your customer, managing campaigns and improving your website. I connect data with decisions and adjustments so every action has a direction.
Delegate your marketing management// STRATEGY · OPPORTUNITIES · CAMPAIGNS
Discover opportunities, develop ideas and create campaigns. I work with businesses already up and running, exploring what comes next from Mallorca.
When your business is up and running and there is activity we can interpret to discover opportunities. Or when you want to develop an idea, initiative or campaign: we can start from a brief without requiring a complete analytics history.
Explore the approachYes. We can define opportunities, creative direction and a brief for your team. I can also develop the concept and produce the campaign when that is part of our agreed scope.
Explore the approachYes. Audiovisual production remains central to my work. I am particularly interested in brand films and lasting assets; we choose formats for their purpose rather than a publishing quota.
Explore the approachDaily social management is not the core of this offer. We review existing channels and their role in a campaign; ongoing publishing or management needs to be explicitly agreed.
Explore the approachMarket Solo is my technology project. It can support research, organisation or review when relevant, but does not replace creative judgement or turn this collaboration into a software subscription.
Explore the approachNo. The 18–24 months are indicative. Eight busy months can provide enough information, while a five-year-old business may have few records. Useful information matters for opportunity discovery, not age. A campaign can start from a brief.
Explore the approachOnly when needed, with your authorisation and appropriate permissions. You can grant access within the tool without sharing passwords. We agree which information is necessary for the work.
Explore the approach