What makes you distinctive
Define the value your brand brings and the reasons customers have to choose it. That difference needs a clear expression.
Adrián Godoy / INDEPENDENT PROFESSIONAL
Creative strategyin Mallorca
You have an established brand and offer. Now you need to decide what to say, what makes you distinctive and what should connect your marketing activity. I shape that direction so your team can work from a shared creative brief.
Let’s talk about your project
01 / THE APPROACH
One brand. A shared basis for every decision.
I review how you present your offer and what customers understand today. We define the idea that deserves to lead, the messages that support it and the communication priorities. The outcome is a creative brief explaining what to make, for whom and with what intention.
A story connecting your activity
A central idea, tone and creative direction so your website, ads and films express the same brand in their own ways.
A brief your team can use
Audience, message, references, content and priorities brought together in a working document your team can take into production.
// THE STARTING POINT
What helps us give your brand a direction.
Your current proposition
What you sell, to whom and the value you want people to recognise.
What customers tell you
Why they choose you, what they ask and what is difficult to explain.
Your communication
Website, presentations, ads and content to see what fits and what distracts from the message.
The pending decision
A launch, a perception to change or a campaign that needs a clear idea.
You leave with a creative direction, a message hierarchy and priorities for deciding what to produce and what can wait.
Let’s discuss your starting point// CREATIVE STRATEGY · MARKETING DECISIONS
Give your marketing a recognisable idea.
Strategy becomes useful through the decisions it enables. These are briefs where I can help clarify what you want to say and turn it into a creative proposition.
Your offer has changed, your message has not
We review how you explain your services and what customers need to understand first. We organise the proposition, its arguments and tone before rebuilding a website or producing content.
Plenty of activity, little continuity
We connect channel messages to a central idea. The brief defines what to keep, what to adjust and the role each piece plays in your communication.
You have a launch that needs an idea
We translate the objective into a concept, story and visual references. We agree how to evaluate scripts and proposals before moving into a shoot.
03 / PORTFOLIO
Related work
A coherent story and visual direction, carried through the shoot and edit.
From the portfolio
The Prussians
Direction, production and editing for a The Prussians music video, filmed in Mallorca. A story of control, vulnerability and release guides the staging, locations and edit under one creative vision.
View project04 / FAQ
Before we start
Answers to help define what your project needs. The final scope is agreed with you around goals, channels and available assets.
What does my team receive?
A creative brief covering the proposition, audience, messages, references and agreed priorities. We define the scope and documents at the start.
Do I need a new brand identity?
Not necessarily. We can work within your existing identity and improve its expression. Any need outside the scope is discussed before including it.
Do I need analytics to start?
No. Your offer, existing material and conversations with your team already provide context. Where useful data exists, we use it to inform communication decisions.
Is production included?
You can commission strategy and a brief independently, or continue into campaign development and production. We agree each part around the project.
// CONNECTED SERVICES
From direction to execution.
If the question is where the business could grow, we can explore opportunities. With a clear direction already in place, the next brief can focus on the campaign and its content.
Give your marketing a direction.
Tell me what your brand needs to express better or which creative decision is waiting to be made.