What becomes clear through use
Show how light behaves, how a texture feels or what a finish changes. Video connects the product with its application and the actual characteristics supplied by the brand.
Adrián Godoy / INDEPENDENT PROFESSIONAL
Boutiques & product brands: strategy & campaignsin Mallorca
A premium brand needs more than attractive images. Explore what makes the product relevant, who it could collaborate with and which idea deserves a campaign.
Let’s talk about your project
01 / THE APPROACH
From a product detail to a reason to choose it.
A light, material or design piece has value through what it makes possible in a space. I connect its qualities with a communication idea that helps buyers, architects and interior designers understand where it belongs.
From collection to specification
Build a presentation for studios, showrooms and professional buyers: uses, combinations, finishes and project context. Communication that makes requesting samples or discussing a specification easier.
A launch with its own concept
A collection, new finish or technical solution can become a campaign. I develop the idea and video content to explain what the launch brings, rather than repeat the catalogue.
// DESIGN · LIGHTING · MATERIALS
Make the reason to choose it visible.
The value of a design product is not always clear in an isolated image. It may lie in how it changes a space, how it is made or what it helps resolve. A campaign can reveal that difference to buyers, studios and specifiers.
Light changes the scene
For a lighting brand, we could show one room through different lighting scenes. A product film and short edits can explain atmospheres and applications using the collection’s actual features.
The material has a story
Texture, joints, finishes and manufacture can carry an audiovisual concept. We choose the details that explain the piece and check technical claims against information supplied by the brand.
From interest to a contract project
To reach hotels or design studios, a campaign could place a collection in a specific setting. The next action should be clear: request a sample, explore finishes or discuss a specification.
03 / PORTFOLIO
Related work
Explore the full project, its imagery and the original description of the work.
From the portfolio
Akira Gallery
A promotional product reel with visual and creative direction. The original Akira Gallery page presents the work and its approach.
View project04 / FAQ
Before we start
Answers to help define what your project needs. The final scope is agreed with you around goals, channels and available assets.
Can we start with one opportunity?
Yes. We can define a brief, production or focused experiment before agreeing a wider collaboration.
Can you work with our team?
Yes. I work directly with you and the people who know the business; collaborators and production are agreed around the scope.
// CONNECTED SERVICES
Three areas, one direction
Production, social media and lead generation can work together. Start with the service that addresses your current need; combine the others when they add value to the project.
Let’s explore your next collection.
Tell me which piece, material or solution you want to introduce and who needs to discover it for their project.