Website · Google Analytics
Traffic, pages, location and available audience insights.
Adrián Godoy / INDEPENDENT PROFESSIONAL
Business opportunitiesin Mallorca
Your business already has projects, audiences and conversations. Over a first month, we connect them to see which avenues are worth exploring and turn one into a creative proposition.
Let’s talk about your project
// A FIRST MONTH OF WORK
What is already happening in your business.
What we could do with it.
I bring together information from your channels, projects and commercial conversations. We interpret it together and shape new business avenues, with a practical proposition to start from.
- Days 01–07
Bring it together
Offer, projects, objectives and access to the information that already exists.
- Days 08–14
Understand the activity
Who arrives, what interests them and where an enquiry stalls.
- Days 15–21
Open up possibilities
Connect what we have learned to map and prioritise opportunities.
- Days 22–30
Shape one avenue
Audience, creative concept, content, channels and an initial test.
An indicative outline. The first month is for analysis and proposals; production and launch are scoped around the project.
// WHAT WE LOOK AT
Connect what you currently see separately.
Through agreed access or exports. We review the channels you actually have and the information relevant to the brief.
Google Search Console
Searches bringing people to your website.
Social · campaigns
Content and response across social and ads.
Projects · offer
What you sell, your resources and capacity.
Contacts · history
Enquiries, clients and proposals you can share.
Sales process
What moves forward, what stalls and why.
A connected reading of your business
I relate what you do to who responds and what actually happens next.
- Interested audiences
- Recurring needs
- Friction and possibilities
// SIX CONTEXTS · DIFFERENT POSSIBILITIES
Put it in a business.
Each sector brings together its data, opportunity map and a proposition for day 30. The whole example changes when you choose another context.
Hypothetical examples. Fictional brands, figures and situations illustrate the work. They are not completed cases or promised outcomes.
DataStep 1
Furniture & contract
Hypothetical examples
- Website sessions
- 2,400
- Browser in English
- 34%
- Most frequent age range
- 35–44
Locations showing interest GA4
Mallorca and the UK
What people search on Google Search Console
contract furniture Mallorca
bespoke tables for hotels
What conversations tell us CRM / history
6 of 24 enquiries come from interior designers. Two hotels are previous clients and four proposals remain open.
How an enquiry progresses
- 24Enquiries
- 12A good fit
- 6Proposals
- 2Accepted
Illustrative sales record: 4 of 6 proposals are still open. A website visit is not counted as a client.
OpportunitiesStep 2
Furniture & contract
Once we have the data, we create opportunities.
New audience
Become part of the project before the purchase.
- What we see
- Interior designers are enquiring, and there are two hotel projects to show.
- The avenue to explore
- Shape an offer for studios looking to furnish a complete project.
My part: turn it into a project
What we could make
A contract dossier, a film of a completed space and a page for requesting finishes or a quote. Google Ads could test contract furniture searches.
What we would review
Studio enquiries with a real project, timing and specific requirements.
Another market
Tell the collection’s story in the buyer’s language.
- What we see
- 34% of sessions are in English; the commercial catalogue is Spanish only.
- The avenue to explore
- Explore international homeowners furnishing a property in Mallorca.
My part: turn it into a project
What we could make
An English presentation, a materials and use film, and a landing page explaining delivery, customisation and contact.
What we would review
English enquiries that fit the product, delivery area and budget.
An existing offer
Reopen a conversation with a better proposition.
- What we see
- Four proposals remain open; the notes repeat questions about finishes and installation.
- The avenue to explore
- Make the proposition easier to assess by answering what is holding up a decision.
My part: turn it into a project
What we could make
A short finishes and installation film, a simpler proposal and a clear next step for contacts it is appropriate to approach again.
What we would review
Useful responses, resolved questions and proposals moving forward.
BY DAY 30 / Furniture & contract
By day 30, a direction you can work with.
What we have understood
Channels, projects, audiences and the sales journey considered together.
The prioritised map
Avenues to explore, why they fit and what still needs testing.
The first proposition
Become part of the project before the purchase.
A brief with audience, concept, content, channels and criteria for assessing the test.
We can continue into a campaign and film, or leave a clear direction for your own team to develop.
DataStep 1
Architecture & interiors
Hypothetical examples
- Website sessions
- 1,800
- Browser in English
- 42%
- Most frequent age range
- 35–44
Locations showing interest GA4
Mallorca, Germany and the UK
What people search on Google Search Console
Mallorca home renovation architect
boutique hotel interior design
What conversations tell us CRM / history
6 of 24 enquiries come from international homeowners. A previous hotel client asks about a new space; four proposals remain open.
How an enquiry progresses
- 24Enquiries
- 12A good fit
- 6Proposals
- 2Accepted
Illustrative sales record: 4 of 6 proposals are still open. A website visit is not counted as a client.
OpportunitiesStep 2
Architecture & interiors
Once we have the data, we create opportunities.
A different commission
From a residential project to a hospitality space.
- What we see
- The studio has already completed a small hotel, and that client is enquiring again.
- The avenue to explore
- Explore interior commissions for design hotels, grounded in a project the studio can already show.
My part: turn it into a project
What we could make
An architectural film about the hotel’s decisions, materials and experience. A dossier defines the commissions the studio can take on.
What we would review
Conversations with developers or owners with a defined space and brief.
An international audience
Make a renovation from abroad easier to understand.
- What we see
- International owners are enquiring and visiting in English; the proposition says little about overseeing a build.
- The avenue to explore
- Introduce the studio to owners who need to understand commissioning a renovation from another country.
My part: turn it into a project
What we could make
An English project film and a page explaining stages, communication and decisions, supported by a focused search campaign.
What we would review
Enquiries with a property, scope and schedule that fit the studio.
A clearer brief
Turn a broad enquiry into a defined project.
- What we see
- Four proposals are open, and some enquiries arrive without a clear scope.
- The avenue to explore
- Design an initial session to clarify needs and assess the project’s fit.
My part: turn it into a project
What we could make
A preparation document, examples of commissions and a clear presentation of the initial session.
What we would review
Meetings ending with a defined scope and an agreed next step.
BY DAY 30 / Architecture & interiors
By day 30, a direction you can work with.
What we have understood
Channels, projects, audiences and the sales journey considered together.
The prioritised map
Avenues to explore, why they fit and what still needs testing.
The first proposition
From a residential project to a hospitality space.
A brief with audience, concept, content, channels and criteria for assessing the test.
We can continue into a campaign and film, or leave a clear direction for your own team to develop.
DataStep 1
Yacht design & superyachts
Hypothetical examples
- Website sessions
- 1,250
- Browser in English
- 68%
- Most frequent age range
- 45–54
Locations showing interest GA4
Balearics, southern France and the UK
What people search on Google Search Console
yacht interior refit Mallorca
superyacht interior design
What conversations tell us CRM / history
6 of 24 enquiries come from refit businesses. Two suppliers have worked on previous commissions; four proposals remain open.
How an enquiry progresses
- 24Enquiries
- 12A good fit
- 6Proposals
- 2Accepted
Illustrative sales record: 4 of 6 proposals are still open. A website visit is not counted as a client.
OpportunitiesStep 2
Yacht design & superyachts
Once we have the data, we create opportunities.
A professional channel
Join the next refit while it is being planned.
- What we see
- Refit companies are enquiring, and there are completed projects to show.
- The avenue to explore
- Introduce the studio as a design option for commissions those businesses are still defining.
My part: turn it into a project
What we could make
A professional dossier and an interior film explaining scope, timing and the working relationship in English.
What we would review
Meetings about an identified refit and a possible design scope.
Another type of brief
Offer a focused onboard intervention.
- What we see
- The refurbished lounge attracts interest, but not every enquiry needs a complete interior.
- The avenue to explore
- Explore a single-space redesign service with clear limits and deliverables.
My part: turn it into a project
What we could make
A before/after visual concept, a service presentation and a page for an initial enquiry.
What we would review
Requests with a yacht, a space and a defined working window.
A joint proposition
Present design and materials as one solution.
- What we see
- Two suppliers have previous experience on the studio’s projects.
- The avenue to explore
- Assess a joint proposition for a type of interior, subject to commercial fit and available capacity.
My part: turn it into a project
What we could make
A shared conceptual presentation and an application example. Each company agrees its scope before offering it.
What we would review
Professional buyer interest and a workable budget and schedule.
BY DAY 30 / Yacht design & superyachts
By day 30, a direction you can work with.
What we have understood
Channels, projects, audiences and the sales journey considered together.
The prioritised map
Avenues to explore, why they fit and what still needs testing.
The first proposition
Join the next refit while it is being planned.
A brief with audience, concept, content, channels and criteria for assessing the test.
We can continue into a campaign and film, or leave a clear direction for your own team to develop.
DataStep 1
Lighting & architectural materials
Hypothetical examples
- Website sessions
- 3,100
- Browser in English
- 28%
- Most frequent age range
- 35–44
Locations showing interest GA4
Mallorca and mainland Spain
What people search on Google Search Console
lighting for interior design projects
material samples Mallorca
What conversations tell us CRM / history
6 of 24 enquiries request samples for a project. A studio has specified products previously; four proposals remain open.
How an enquiry progresses
- 24Enquiries
- 12A good fit
- 6Proposals
- 2Accepted
Illustrative sales record: 4 of 6 proposals are still open. A website visit is not counted as a client.
OpportunitiesStep 2
Lighting & architectural materials
Once we have the data, we create opportunities.
Specification
Be there when materials are being chosen.
- What we see
- Enquiries request samples, and there is an existing relationship with a specifying studio.
- The avenue to explore
- Create a proposition for studios selecting lighting and finishes.
My part: turn it into a project
What we could make
A sample kit, an application library and a page for requesting materials with project details.
What we would review
Sample requests linked to projects and follow-up on specification.
A specific application
Show light as part of an experience.
- What we see
- The completed restaurant attracts interest and demonstrates a real application.
- The avenue to explore
- Explore a lighting proposition for restaurants and design hospitality.
My part: turn it into a project
What we could make
A film about atmosphere and use, using verified product specifications, and a campaign focused on that application.
What we would review
Space enquiries whose requirements fit the catalogue.
A commercial decision
Help people compare without another catalogue sheet.
- What we see
- Four proposals remain open with several product references and finishes still to choose.
- The avenue to explore
- Turn a pending selection into a clearer visual proposition.
My part: turn it into a project
What we could make
A commented selection, application examples on video and a next step to approve samples or finishes.
What we would review
Confirmed selections and proposals progressing with a defined scope.
BY DAY 30 / Lighting & architectural materials
By day 30, a direction you can work with.
What we have understood
Channels, projects, audiences and the sales journey considered together.
The prioritised map
Avenues to explore, why they fit and what still needs testing.
The first proposition
Be there when materials are being chosen.
A brief with audience, concept, content, channels and criteria for assessing the test.
We can continue into a campaign and film, or leave a clear direction for your own team to develop.
DataStep 1
Distinctive residential development
Hypothetical examples
- Website sessions
- 4,200
- Browser in English
- 61%
- Most frequent age range
- 45–54
Locations showing interest GA4
Mallorca, Germany and the UK
What people search on Google Search Console
courtyard home Palma
new build home Calvia
What conversations tell us CRM / history
6 of 24 enquiries ask about year-round living. There are previous international buyer contacts; four proposals remain open.
How an enquiry progresses
- 24Enquiries
- 12A good fit
- 6Proposals
- 2Accepted
Illustrative sales record: 4 of 6 proposals are still open. A website visit is not counted as a client.
OpportunitiesStep 2
Distinctive residential development
Once we have the data, we create opportunities.
A different reason to buy
Tell the story of a home to live in, not just visit.
- What we see
- Questions about everyday life, the surroundings and year-round use keep appearing.
- The avenue to explore
- Explore a story for primary residence buyers rather than second-home buyers.
My part: turn it into a project
What we could make
A film of routes and uses, verified local information and a landing page for that audience.
What we would review
Enquiries and viewings with a residential intention and a suitable budget.
An international audience
Explain what makes the project distinctive from afar.
- What we see
- 61% of sessions are in English, with previous international enquiries.
- The avenue to explore
- Give international buyers a presentation answering early questions before travelling.
My part: turn it into a project
What we could make
An English film and a dossier separating built work, project plans and visualisations, with a clear route to a viewing.
What we would review
Viewing requests qualified by project, timing and buying situation.
An open conversation
Answer the question delaying a viewing.
- What we see
- Four proposals are open and sales notes record repeated questions.
- The avenue to explore
- Prepare a specific visual answer instead of sending the same dossier again.
My part: turn it into a project
What we could make
Short pieces about layout, project status and approved finishes, connected to a viewing invitation.
What we would review
Resolved questions and confirmed viewings, distinguished from sales.
BY DAY 30 / Distinctive residential development
By day 30, a direction you can work with.
What we have understood
Channels, projects, audiences and the sales journey considered together.
The prioritised map
Avenues to explore, why they fit and what still needs testing.
The first proposition
Tell the story of a home to live in, not just visit.
A brief with audience, concept, content, channels and criteria for assessing the test.
We can continue into a campaign and film, or leave a clear direction for your own team to develop.
DataStep 1
Design hotels & hospitality
Hypothetical examples
- Website sessions
- 6,400
- Browser in English
- 55%
- Most frequent age range
- 35–44
Locations showing interest GA4
Spain, the UK and Germany
What people search on Google Search Console
design retreat Mallorca
hotel for small groups Mallorca
What conversations tell us CRM / history
6 of 24 enquiries are for small groups. There are previous proposals with design studios and four quotes remain open.
How an enquiry progresses
- 24Enquiries
- 12A good fit
- 6Proposals
- 2Accepted
Illustrative sales record: 4 of 6 proposals are still open. A website visit is not counted as a client.
OpportunitiesStep 2
Design hotels & hospitality
Once we have the data, we create opportunities.
Another reason to travel
Give people a specific reason to visit off-season.
- What we see
- Groups are enquiring and spaces are available on specific dates.
- The avenue to explore
- Explore team stays or creative gatherings compatible with the hotel’s operation.
My part: turn it into a project
What we could make
A proposition with dates and terms, a film of the spaces in use and a campaign tied to that reason to travel.
What we would review
Group enquiries with dates, size and budget the hotel can accommodate.
An audience with affinity
Make design a reason for the stay.
- What we see
- Design retreat searches and previous studio proposals appear in the records.
- The avenue to explore
- Assess a themed stay if there is content, availability and fit with those professionals.
My part: turn it into a project
What we could make
An editorial concept, a programme proposal and a presentation to assess interest before producing it.
What we would review
Qualified interest and a feasible schedule, cost and operation.
A relationship already started
Help a group enquiry become a decision.
- What we see
- Four quotes are open and organisers repeat similar questions.
- The avenue to explore
- Give the organiser a proposition they can share and make a case for internally.
My part: turn it into a project
What we could make
A short film, a dossier explaining layout, services and terms, and a clear next step to confirm availability.
What we would review
Quotes progressing to a decision and confirmed bookings.
BY DAY 30 / Design hotels & hospitality
By day 30, a direction you can work with.
What we have understood
Channels, projects, audiences and the sales journey considered together.
The prioritised map
Avenues to explore, why they fit and what still needs testing.
The first proposition
Give people a specific reason to visit off-season.
A brief with audience, concept, content, channels and criteria for assessing the test.
We can continue into a campaign and film, or leave a clear direction for your own team to develop.
// MARKET SOLO
Market Solo connects business signals.
My own system brings digital channel information into one database. Where it fits the project, that connected view helps interpret segments, demand and commercial response to identify what deserves investigation.
The tool supports analysis; opportunity selection and test design are part of the work we agree with you.
Explore Market Solo04 / FAQ
Before we start
Answers to help define what your project needs. The final scope is agreed with you around goals, channels and available assets.
What could we have in 30 days?
A reading of the existing activity, a prioritised opportunity map and a proposition for testing one avenue. Timing depends on scope and when information becomes available.
Do I need every channel shown?
No. We work with those you use. Where data is missing, we draw on projects, conversations and research, making clear what is known and what needs testing.
Do you automatically have access to my contacts?
No. We agree what information is needed and how to share it through limited access or exports. Reviewing a history does not imply contacting those people.
Does the first month include a campaign launch?
This example covers analysis and a proposition. Filming, content, implementation, management and advertising spend are scoped around the avenue chosen.
How does the map become creative work?
We choose an avenue and I develop its concept, narrative and proposed content. It could become a film, an advertising campaign, a commercial presentation or a landing page with a specific objective.
// CONNECTED SERVICES
An opportunity needs a proposition and execution.
If the offer needs a clearer expression, we can continue with creative strategy. If we know what to test, we can develop the video, ads and campaign landing page.
Find your next avenue for growth.
Tell me what you sell today, to whom and which possibility you would like to investigate.