Four seasons

Vagaband

A conceptual product film shot in a studio in Cheltenham, England, presenting a medical identification wristband by Vagaband.

 

Starting point

The Vagaband concept project presented a medical identification wristband. The visual approach focused on safety, independence and peace of mind, without using a clinical demonstration.

My approach

The entire shoot took place in a studio in Cheltenham, Gloucestershire. I developed a controlled visual approach and a product edit that gave space to both the object and the idea behind wearing it.

What the work shows

The film demonstrates a conceptual approach to product communication. It shows how imagery and editing can express an idea without turning the video into a list of technical features.

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THE PROJECT / CONTEXT AND PRODUCTION

Cheltenham, Gloucestershire, England

The Vagaband concept video was filmed in Cheltenham, Gloucestershire, England. The piece explores safety, independence and accessibility through cinematic product storytelling.