Vagaband
A conceptual product film shot in a studio in Cheltenham, England, presenting a medical identification wristband by Vagaband.
Starting point
The Vagaband concept project presented a medical identification wristband. The visual approach focused on safety, independence and peace of mind, without using a clinical demonstration.
My approach
The entire shoot took place in a studio in Cheltenham, Gloucestershire. I developed a controlled visual approach and a product edit that gave space to both the object and the idea behind wearing it.
What the work shows
The film demonstrates a conceptual approach to product communication. It shows how imagery and editing can express an idea without turning the video into a list of technical features.
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THE PROJECT / CONTEXT AND PRODUCTION
Cheltenham, Gloucestershire, England
The Vagaband concept video was filmed in Cheltenham, Gloucestershire, England. The piece explores safety, independence and accessibility through cinematic product storytelling.