Concept and treatment
Define the idea, tone and story. A pitch, script or storyboard makes it possible to discuss the proposal before production.
Adrián Godoy / INDEPENDENT PROFESSIONAL
Creative campaigns & contentin Mallorca
A good idea deserves the right form. I develop concepts and audiovisual content in Mallorca from your brief and objectives, without requiring a channel analysis first.
Let’s talk about your project
01 / THE APPROACH
From idea to screen
The work can include concepts, pitches, treatments, scripts, storyboards, direction, video. I am interested in lasting brand films and assets, especially horizontal formats. Social adaptations follow the idea and its uses, rather than producing more for its own sake.
Video production
Plan and direct images, spaces and people. Develop the shoot and edit around a brand idea.
Distribution and review
Agree where the campaign will live, its versions and how to review its response. Paid campaigns and advertising spend are defined separately.
// THE STARTING POINT
Already have an idea or a brief?
We can start with your objectives, identity and the project’s creative possibilities. You do not need a complete analytics history or a channel analysis first. Concepts, direction and production can be agreed independently.
02 / FROM CONCEPT TO SHOOT
A story only your brand could tell.
Give people a reason to watch
What could you say about your product, space or way of working that another brand could not? I connect that difference with something your audience cares about. A person, a situation or one revealing detail can carry the story.
A creative proposal: story, tone and visual references to agree what we will shoot.
Make the idea happen in front of the camera
The script becomes practical decisions: location, people, action, light, sound and pacing. I direct production within the agreed scope; the crew and resources follow the idea, the budget and the intended use of the film.
A treatment and production plan agreed before the shoot.
Give every edit a job
A brand film can introduce your perspective. A short edit can spark interest in a product. A YouTube or Meta version has to work in a different setting. We define those uses before shooting, so we capture what each piece needs instead of simply cutting down the same film.
A main film and the agreed versions, with duration, format, sound and subtitles defined.
Already have a concept or script? We can start with production. Need to reach a particular audience? We can also connect the film with a distribution campaign. Production, campaign management and media investment are scoped separately.
03 / PORTFOLIO
Related work
From concept to film: a product story told through staging and editing.
From the portfolio
Vagaband
A conceptual product film for a medical identification wristband, shot in a studio in Cheltenham, England. The story, staging and edit express safety and independence without turning the film into a list of features.
View project04 / FAQ
Before we start
Answers to help define what your project needs. The final scope is agreed with you around goals, channels and available assets.
Do you offer corporate video in Mallorca?
Yes. We can plan brand films or corporate video, with shoots in Palma, Calvià and other areas of Mallorca depending on the production.
Can I book production alone?
Yes. If you already have a direction or brief, we can define a one-off audiovisual production. You do not need to commission the whole process.
Do you deliver vertical assets too?
Yes, where their use justifies it. We can adapt a campaign to different formats; the priority is a clear purpose for each asset.
Do I need analytics before commissioning a campaign?
We can start with your objectives, identity and the project’s creative possibilities. You do not need a complete analytics history or a channel analysis first. Concepts, direction and production can be agreed independently.
// CONNECTED SERVICES
Three areas, one direction
Production, social media and lead generation can work together. Start with the service that addresses your current need; combine the others when they add value to the project.
Let’s explore a good question
Tell me your context, channels and what you would like to explore. We can define where to start together.