Strategy and calendar
Audience, topics, tone and publishing rhythm. The plan covers your services, launches and relevant moments, with room for what happens in the business.
Adrián Godoy / INDEPENDENT PROFESSIONAL
Social media managementin Mallorca
A presence people can recognise, understand and keep coming back to. I help businesses in Palma and Calvià organise their social media with a clear strategy, consistent content and a voice of their own.
Let’s talk about your project
01 / THE APPROACH
Publish with a direction
Social media management for a business starts with a question: what does your next customer need to know? Your offer and priorities guide the topics, formats and messages. A calendar connects everyday business activity with coherent communication, instead of relying on an improvised post whenever the feed needs something new.
Content and copy
Photography, video and copy adapted to the agreed channels. We explain your services and calls to action while keeping a recognisable visual style.
Publishing and community
Organised publishing and interaction management within the agreed scope. We review available signals to refine topics, formats and messages.
02 / THE APPROACH
Communication that evolves
You work directly with me. We agree the channels, production needs, review process and message handling. Frequency and responsibilities are defined before work begins.
Organise
Review profiles, assets and the offer. Identify what is clear, what is missing and what deserves more visibility.
Create and publish
Prepare the calendar, assets and copy, review them with you and organise publishing across the agreed channels.
Learn
Review available reach, interactions and visits. Connect those signals with the business goals.
03 / PORTFOLIO
Related work
Explore the full project, its imagery and the original description of the work.
From the portfolio
Digital Cinema — Smart Homes
An existing content and social media project for a home cinema and smart living brand. The portfolio page presents its approach and work.
View project04 / FAQ
Before we start
Answers to help define what your project needs. The final scope is agreed with you around goals, channels and available assets.
Do I need to supply all the photos and videos?
We can work with your assets or combine them with new production. First we review what you have and what the calendar needs; not every post requires a new shoot.
Is advertising included?
Paid campaigns and advertising spend are defined separately. Organic management can be combined with Meta Ads or Google Ads when that supports your goal.
How do I review the content?
We agree an approval process for topics, assets, copy and dates before publishing. We also decide which messages need a direct response from your business.
// CONNECTED SERVICES
One plan.
Three tools.
Production, social media and lead generation can work together. Start with the service that addresses your current need; combine the others when they add value to the project.
Give your social media a direction
Let's discuss your business, your current content and the presence you want to build.